{"id":64026,"date":"2020-08-29T18:28:30","date_gmt":"2020-08-29T23:28:30","guid":{"rendered":"http:\/\/quehacerpolitico.mx\/?p=64026"},"modified":"2020-08-29T18:28:30","modified_gmt":"2020-08-29T23:28:30","slug":"walmart-apunta-a-tiktok-para-crecer-en-internet","status":"publish","type":"post","link":"https:\/\/quehacerpolitico.mx\/?p=64026","title":{"rendered":"Walmart apunta a TikTok para crecer en Internet"},"content":{"rendered":"<h1 class=\"news-title\">Walmart apunta a TikTok para crecer en Internet<br \/>\nPor Redacci\u00f3n QP<\/h1>\n<div class=\"news-subtitle\">\n<p>Es la mayor cadena minorista pero no ha conseguido romper el dominio de Amazon<\/p>\n<p>Walmart es la mayor cadena minorista pero no ha conseguido romper el dominio de Amazon en Internet.<\/p>\n<\/div>\n<div class=\"social-share-box normal\">\n<p>\u00bfPodr\u00e1 TikTok, una aplicaci\u00f3n de creciente popularidad con videos, ser la respuesta?<\/p>\n<div id=\"teads_ad\">\n<div id=\"div-gpt-ad-1548262875188-0\" data-google-query-id=\"CM_osNjGwesCFUMwAQodWsUD2A\">La divisi\u00f3n de TikTok\u00a0en Estados Unidos est\u00e1 a la venta, forzada por el gobierno de Donald Trump, que argumenta razones de seguridad nacional debido a su due\u00f1o chino, ByteDance. TikTok niega ser un riesgo y ha demandado a Washington para impedir una amenazada prohibici\u00f3n<\/div>\n<div data-google-query-id=\"CM_osNjGwesCFUMwAQodWsUD2A\">\n<p>Al parecer han surgido otros pretendientes, pero los \u00fanicos confirmados son Walmart, en conjunto con el gigante Microsoft<\/p>\n<p><strong>La compa\u00f1\u00eda ha ofrecido razones vagas sobre sus deseos de adquirir TikTok, pero parecen centrarse en su vasta audiencia de j\u00f3venes.<\/strong><\/p>\n<div class=\"banner\">\n<div id=\"div-gpt-ad-1556909760762-0\" data-google-query-id=\"CKnZtdjGwesCFUMwAQodWsUD2A\">\n<p>El negocio de TikTok en Internet\u00a0es peque\u00f1o, pero la compa\u00f1\u00eda dice que tiene 100 millones de usuarios en Estados Unidos, incre\u00edblemente, casi una tercera parte de la poblaci\u00f3n. Muchos son j\u00f3venes, el tipo de compradores cada vez m\u00e1s dif\u00edcil de alcanzar por medios tradicionales.<\/p>\n<p>&#8220;El cliente futuro de Walmart o Amazon, eso es lo que ofrece TikTok&#8221;,\u00a0dijo Amit Shah, principal ejecutivo de estrategias de VTEX, que crea mercados en Internet para marcas.<\/p>\n<p>Walmart declin\u00f3 comentar el viernes. TiKTok no respondi\u00f3 a preguntas sobre sus operaciones en Estados Unidos ni estrategias de comercio en Internet incluidas en Douyin, un servicio asociado con TikTok disponible en China.<\/p>\n<p><strong>Las ventas de Walmart en Internet han estado creciendo enormemente, casi al doble en el \u00faltimo trimestre.<\/strong> Esto se debe en gran medida a la pandemia de coronavirus, cuando las personas hacen sus compras online en internet y las recogen en las tiendas. Pero el gigante basado en Bentonville, Arkansas, est\u00e1 muy rezagado con respecto a Amazon: sus ventas en Internet constituyen aproximadamente el 6% del total en Estados Unidos, comparado con 38% para Amazon, de acuerdo con la firma eMarketer.<\/p>\n<p>Para tratar de reducir la brecha y alcanzar a su rival, Walmart ha comprado varias marcas peque\u00f1as de ropa en la internet, pero las ha vendido poco despu\u00e9s. Y recientemente cerr\u00f3 Jet.com, apenas cuatro a\u00f1os tras haberla adquirido por 3.000 millones.<\/p>\n<p>Pero los analistas se sienten optimistas sobre el potencial de TikTok para ayudar a Walmart en Internet. Ven a Walmart usando sus log\u00edsticas y su dominio en ejecuci\u00f3n de pedidos, con Microsoft en la parte tecnol\u00f3gica, para aprovechar una aplicaci\u00f3n que mantiene a la gente pegada a las pantallas de sus celulares.<\/p>\n<p>Con informaci\u00f3n de AP<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Walmart apunta a TikTok para crecer en Internet Por Redacci\u00f3n QP Es la mayor cadena&#8230;<\/p>\n","protected":false},"author":2,"featured_media":64027,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-64026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Walmart apunta a TikTok para crecer en Internet -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/quehacerpolitico.mx\/?p=64026\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Walmart apunta a TikTok para crecer en Internet -\" \/>\n<meta property=\"og:description\" content=\"Walmart apunta a TikTok para crecer en Internet Por Redacci\u00f3n QP Es la mayor cadena...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/quehacerpolitico.mx\/?p=64026\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-29T23:28:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/quehacerpolitico.mx\/wp-content\/uploads\/2020\/08\/25795636-3013-482D-8BFE-DE7D1D41A9CA.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"320\" \/>\n\t<meta property=\"og:image:height\" content=\"305\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redacci\u00f3n QP\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redacci\u00f3n QP\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/quehacerpolitico.mx\\\/?p=64026#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/quehacerpolitico.mx\\\/?p=64026\"},\"author\":{\"name\":\"Redacci\u00f3n QP\",\"@id\":\"https:\\\/\\\/quehacerpolitico.mx\\\/#\\\/schema\\\/person\\\/496d8ad2d1d3f8036101dca7ee39e585\"},\"headline\":\"Walmart apunta a TikTok para crecer en Internet\",\"datePublished\":\"2020-08-29T23:28:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/quehacerpolitico.mx\\\/?p=64026\"},\"wordCount\":450,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/quehacerpolitico.mx\\\/?p=64026#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/quehacerpolitico.mx\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/25795636-3013-482D-8BFE-DE7D1D41A9CA.jpeg\",\"articleSection\":[\"Econom\u00eda\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/quehacerpolitico.mx\\\/?p=64026#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/quehacerpolitico.mx\\\/?p=64026\",\"url\":\"https:\\\/\\\/quehacerpolitico.mx\\\/?p=64026\",\"name\":\"Walmart apunta a TikTok para crecer en Internet -\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/quehacerpolitico.mx\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/quehacerpolitico.mx\\\/?p=64026#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/quehacerpolitico.mx\\\/?p=64026#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/quehacerpolitico.mx\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/25795636-3013-482D-8BFE-DE7D1D41A9CA.jpeg\",\"datePublished\":\"2020-08-29T23:28:30+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/quehacerpolitico.mx\\\/#\\\/schema\\\/person\\\/496d8ad2d1d3f8036101dca7ee39e585\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/quehacerpolitico.mx\\\/?p=64026#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/quehacerpolitico.mx\\\/?p=64026\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/quehacerpolitico.mx\\\/?p=64026#primaryimage\",\"url\":\"https:\\\/\\\/quehacerpolitico.mx\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/25795636-3013-482D-8BFE-DE7D1D41A9CA.jpeg\",\"contentUrl\":\"https:\\\/\\\/quehacerpolitico.mx\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/25795636-3013-482D-8BFE-DE7D1D41A9CA.jpeg\",\"width\":320,\"height\":305},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/quehacerpolitico.mx\\\/?p=64026#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\\\/\\\/quehacerpolitico.mx\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Walmart apunta a TikTok para crecer en Internet\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/quehacerpolitico.mx\\\/#website\",\"url\":\"https:\\\/\\\/quehacerpolitico.mx\\\/\",\"name\":\"\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/quehacerpolitico.mx\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/quehacerpolitico.mx\\\/#\\\/schema\\\/person\\\/496d8ad2d1d3f8036101dca7ee39e585\",\"name\":\"Redacci\u00f3n QP\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c7164ed6fdec453195284ad24a5ae5b6e1eed2b848477fa2a4787ba9adf39a41?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c7164ed6fdec453195284ad24a5ae5b6e1eed2b848477fa2a4787ba9adf39a41?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c7164ed6fdec453195284ad24a5ae5b6e1eed2b848477fa2a4787ba9adf39a41?s=96&d=mm&r=g\",\"caption\":\"Redacci\u00f3n QP\"},\"url\":\"https:\\\/\\\/quehacerpolitico.mx\\\/?author=2\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Walmart apunta a TikTok para crecer en Internet -","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/quehacerpolitico.mx\/?p=64026","og_locale":"es_MX","og_type":"article","og_title":"Walmart apunta a TikTok para crecer en Internet -","og_description":"Walmart apunta a TikTok para crecer en Internet Por Redacci\u00f3n QP Es la mayor cadena...","og_url":"https:\/\/quehacerpolitico.mx\/?p=64026","article_published_time":"2020-08-29T23:28:30+00:00","og_image":[{"width":320,"height":305,"url":"https:\/\/quehacerpolitico.mx\/wp-content\/uploads\/2020\/08\/25795636-3013-482D-8BFE-DE7D1D41A9CA.jpeg","type":"image\/jpeg"}],"author":"Redacci\u00f3n QP","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Redacci\u00f3n QP","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/quehacerpolitico.mx\/?p=64026#article","isPartOf":{"@id":"https:\/\/quehacerpolitico.mx\/?p=64026"},"author":{"name":"Redacci\u00f3n QP","@id":"https:\/\/quehacerpolitico.mx\/#\/schema\/person\/496d8ad2d1d3f8036101dca7ee39e585"},"headline":"Walmart apunta a TikTok para crecer en Internet","datePublished":"2020-08-29T23:28:30+00:00","mainEntityOfPage":{"@id":"https:\/\/quehacerpolitico.mx\/?p=64026"},"wordCount":450,"commentCount":0,"image":{"@id":"https:\/\/quehacerpolitico.mx\/?p=64026#primaryimage"},"thumbnailUrl":"https:\/\/quehacerpolitico.mx\/wp-content\/uploads\/2020\/08\/25795636-3013-482D-8BFE-DE7D1D41A9CA.jpeg","articleSection":["Econom\u00eda"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/quehacerpolitico.mx\/?p=64026#respond"]}]},{"@type":"WebPage","@id":"https:\/\/quehacerpolitico.mx\/?p=64026","url":"https:\/\/quehacerpolitico.mx\/?p=64026","name":"Walmart apunta a TikTok para crecer en Internet -","isPartOf":{"@id":"https:\/\/quehacerpolitico.mx\/#website"},"primaryImageOfPage":{"@id":"https:\/\/quehacerpolitico.mx\/?p=64026#primaryimage"},"image":{"@id":"https:\/\/quehacerpolitico.mx\/?p=64026#primaryimage"},"thumbnailUrl":"https:\/\/quehacerpolitico.mx\/wp-content\/uploads\/2020\/08\/25795636-3013-482D-8BFE-DE7D1D41A9CA.jpeg","datePublished":"2020-08-29T23:28:30+00:00","author":{"@id":"https:\/\/quehacerpolitico.mx\/#\/schema\/person\/496d8ad2d1d3f8036101dca7ee39e585"},"breadcrumb":{"@id":"https:\/\/quehacerpolitico.mx\/?p=64026#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/quehacerpolitico.mx\/?p=64026"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/quehacerpolitico.mx\/?p=64026#primaryimage","url":"https:\/\/quehacerpolitico.mx\/wp-content\/uploads\/2020\/08\/25795636-3013-482D-8BFE-DE7D1D41A9CA.jpeg","contentUrl":"https:\/\/quehacerpolitico.mx\/wp-content\/uploads\/2020\/08\/25795636-3013-482D-8BFE-DE7D1D41A9CA.jpeg","width":320,"height":305},{"@type":"BreadcrumbList","@id":"https:\/\/quehacerpolitico.mx\/?p=64026#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/quehacerpolitico.mx\/"},{"@type":"ListItem","position":2,"name":"Walmart apunta a TikTok para crecer en Internet"}]},{"@type":"WebSite","@id":"https:\/\/quehacerpolitico.mx\/#website","url":"https:\/\/quehacerpolitico.mx\/","name":"","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/quehacerpolitico.mx\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/quehacerpolitico.mx\/#\/schema\/person\/496d8ad2d1d3f8036101dca7ee39e585","name":"Redacci\u00f3n QP","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/c7164ed6fdec453195284ad24a5ae5b6e1eed2b848477fa2a4787ba9adf39a41?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c7164ed6fdec453195284ad24a5ae5b6e1eed2b848477fa2a4787ba9adf39a41?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c7164ed6fdec453195284ad24a5ae5b6e1eed2b848477fa2a4787ba9adf39a41?s=96&d=mm&r=g","caption":"Redacci\u00f3n QP"},"url":"https:\/\/quehacerpolitico.mx\/?author=2"}]}},"featured_image_urls":{"full":["https:\/\/quehacerpolitico.mx\/wp-content\/uploads\/2020\/08\/25795636-3013-482D-8BFE-DE7D1D41A9CA.jpeg",320,305,false],"thumbnail":["https:\/\/quehacerpolitico.mx\/wp-content\/uploads\/2020\/08\/25795636-3013-482D-8BFE-DE7D1D41A9CA-150x150.jpeg",150,150,true],"medium":["https:\/\/quehacerpolitico.mx\/wp-content\/uploads\/2020\/08\/25795636-3013-482D-8BFE-DE7D1D41A9CA-300x286.jpeg",300,286,true],"medium_large":["https:\/\/quehacerpolitico.mx\/wp-content\/uploads\/2020\/08\/25795636-3013-482D-8BFE-DE7D1D41A9CA.jpeg",320,305,false],"large":["https:\/\/quehacerpolitico.mx\/wp-content\/uploads\/2020\/08\/25795636-3013-482D-8BFE-DE7D1D41A9CA.jpeg",320,305,false],"1536x1536":["https:\/\/quehacerpolitico.mx\/wp-content\/uploads\/2020\/08\/25795636-3013-482D-8BFE-DE7D1D41A9CA.jpeg",320,305,false],"2048x2048":["https:\/\/quehacerpolitico.mx\/wp-content\/uploads\/2020\/08\/25795636-3013-482D-8BFE-DE7D1D41A9CA.jpeg",320,305,false],"covernews-featured":["https:\/\/quehacerpolitico.mx\/wp-content\/uploads\/2020\/08\/25795636-3013-482D-8BFE-DE7D1D41A9CA.jpeg",320,305,false],"covernews-medium":["https:\/\/quehacerpolitico.mx\/wp-content\/uploads\/2020\/08\/25795636-3013-482D-8BFE-DE7D1D41A9CA.jpeg",320,305,false]},"author_info":{"display_name":"Redacci\u00f3n QP","author_link":"https:\/\/quehacerpolitico.mx\/?author=2"},"category_info":"<a href=\"https:\/\/quehacerpolitico.mx\/?cat=56\" rel=\"category\">Econom\u00eda<\/a>","tag_info":"Econom\u00eda","comment_count":"0","_links":{"self":[{"href":"https:\/\/quehacerpolitico.mx\/index.php?rest_route=\/wp\/v2\/posts\/64026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quehacerpolitico.mx\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quehacerpolitico.mx\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quehacerpolitico.mx\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/quehacerpolitico.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=64026"}],"version-history":[{"count":0,"href":"https:\/\/quehacerpolitico.mx\/index.php?rest_route=\/wp\/v2\/posts\/64026\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quehacerpolitico.mx\/index.php?rest_route=\/wp\/v2\/media\/64027"}],"wp:attachment":[{"href":"https:\/\/quehacerpolitico.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=64026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quehacerpolitico.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=64026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quehacerpolitico.mx\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=64026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}