{"id":112625,"date":"2024-09-20T05:23:59","date_gmt":"2024-09-20T05:23:59","guid":{"rendered":"https:\/\/quehacerpolitico.mx\/?p=112625"},"modified":"2024-09-20T05:24:01","modified_gmt":"2024-09-20T05:24:01","slug":"sube-consumo-de-cerveza-entre-semana-en-mexico-esto-sabemos","status":"publish","type":"post","link":"https:\/\/quehacerpolitico.mx\/?p=112625","title":{"rendered":"Sube consumo de cerveza entre semana en M\u00e9xico; esto sabemos"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Por Redacci\u00f3n QP<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La cerveza clara sigue siendo la m\u00e1s popular en M\u00e9xico, y el formato m\u00e1s consumido es el de 320 a 370 mililitros<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La cerveza es una bebida ampliamente consumida en\u00a0M\u00e9xico, pero ahora no s\u00f3lo se bebe en reuniones o fines de semana.\u00a0<strong>Seg\u00fan un an\u00e1lisis, el consumo de cervezas entre los mexicanos ha incrementado entre semana<\/strong>. Esta es la informaci\u00f3n.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La pandemia marc\u00f3 un cambio importante en el consumo de cerveza en M\u00e9xico, haciendo de esta bebida una opci\u00f3n accesible en el hogar sin importar el d\u00eda de la semana<\/strong>. De acuerdo con Kantar, divisi\u00f3n Worldpanel,&nbsp;<mark><strong>se ha observado un aumento del 9% en las ocasiones de consumo de cerveza<\/strong><\/mark>, derivado tanto en el n\u00famero de nuevos compradores como en la frecuencia de consumo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><mark><strong>&#8220;El consumo entre semana tambi\u00e9n gan\u00f3 relevancia con un aumento del 34% de las ocasiones<\/strong><\/mark><strong>, lo que se traduce en m\u00e1s de 7 puntos porcentuales en los \u00faltimos dos a\u00f1os<\/strong>. Adem\u00e1s, los momentos de<em>&nbsp;snacking<\/em>&nbsp;(consumo de alimentos o bebidas entre comidas principales) son los que aportan m\u00e1s al crecimiento en ocasiones de consumo, aumentando tambi\u00e9n su relevancia para la categor\u00eda y duplicando su gasto en este mismo periodo&#8221;, dijo la especialista de Kantar M\u00e9xico, divisi\u00f3n Worldpanel, Patsy Yescas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La firma a\u00f1adi\u00f3 que la preferencia por la cerveza est\u00e1 impulsada por su sabor, frescura y el deseo de compartir en grupo de m\u00e1s de tres personas<\/strong>. Dentro de las diferentes opciones,&nbsp;<strong>la cerveza<\/strong><em><strong>&nbsp;light<\/strong><\/em><strong>se destaca en ocasiones especiales, siendo preferida por quienes buscan un cambio en su bebida habitual. Esta categor\u00eda ha visto un aumento en nuevos compradores<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por otro lado,\u00a0<mark><strong>la cerveza sin alcohol, aunque todav\u00eda representa un porcentaje peque\u00f1o con apenas 2.3% del consumo total, est\u00e1 comenzando a ganar terreno<\/strong><\/mark><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con informaci\u00f3n de SUN<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por Redacci\u00f3n QP La cerveza clara sigue siendo la m\u00e1s popular en M\u00e9xico, y el&#8230;<\/p>\n","protected":false},"author":2,"featured_media":112626,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-112625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sube consumo de cerveza entre semana en M\u00e9xico; 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